April 21, 2009

Dressing for warm weather

Anna Sui Spotted Horses Dress available at Josef Boutique, San Mateo

With the warm weather in full effect, we wanted to share some summer dressing tips to keep you cool and looking stylish. If you’re in an office, a summery skirt made of linen or cotton in khaki or navy will do the trick. We like full minis and straight pencil cuts for skirts. To complement your skirt, invest in an embroidered or floral tunic blouse and wear it tucked in or out. For more casual occasions try a sleek pair of skinny jeans and a perfectly relaxed fitting t-shirt. Embellish the casual outfit with a stack of bracelets, thread or metal, your favorite pair of sunglasses, and studded or metallic sandals. On those really hot days, your best bet is a knee skimming, thin-strap sundress or a mini sheath style dress. You can wear either dress with ankle wrap platform espadrilles – they’re our latest obsession. The outfits in this post would also make a very good mini wardrobe for a spring or summer excursion to a destination of your choice. (We’re thinking Barcelona!)

Photo: style.com

April 20, 2009

Friend of Josef Boutique

BOOMBOX from Ely Kim on Vimeo.

100 days, 100 songs, 100 locations, 100 dances, 100 awesome outfits.

April 17, 2009

You’re so evil to me

One of our most delightful customers told us that we’re so evil to her this afternoon. It’s been a while since she was last in the shop, and after perusing all of our new Spring and Summer clothing those were the words she was so compelled to say. We heart our selection too, LP, and thanks again for shopping with us today! We’ve taken “you’re so evil to me” to mean I love all the clothes in here, but I can’t buy them all, so now I must set them free. The old saying, “if you really love [something], set it free” is so very true.

In other news, our Wren Summer 2009 collection hit the store today! It’s really amazing. We got in a 100% organic cotton tee with a golden peace sign adorning the front, a lined striped linen full mini skirt, a 100% cotton celestial embroidered cotton tank dress (see photo above), and a 100% silk sketch print dress in sunrise. Admiring the pieces will transport you to a tropical island or the French Riviera instantly! For an abbreviated mental break, stop by Josef to enjoy the new Wren Summer 09 clothing. Have a terrific weekend everyone!

April 16, 2009

Weekend guide

On Saturday, April 18th, from 8pm-10pm come checkout the Meet Me Under the Cherry Blossom Art Reception hosted at Sweet Breams in Downtown San Mateo, 220 Second Ave. Artwork by local artists will be featured in the exhibit from April 18 – May 27.

Before the Art Reception stop by Josef to browse our selection of sale items. All sale items are marked 50% off original prices. Our favorites on sale are the hand-painted Daisies Skirt by Anna Sui and the Gator Top by Twinkle by Wenlan. The sale ends soon, so don’t miss out!

March 27, 2009

Steven Alan Lavender/Ivory Stripe McCarren Dress

Happy Friday, folks! Are you having some difficulty finding the Steven Alan McCarren Dress in the lavender and ivory stripe? We’re happy to share some great news with you. We have it in stock in all sizes (P through L). If you’ve looked on the Steven Alan site with no success, look no further because we have it! To see more details on the dress click here.
This dress can be worn to work with a cardi and belt. It can also be worn casually with your favorite weekend shoes and large-frame sunglasses. Either way, the dress is easy on fit and on the eyes. Enjoy the warm weather this weekend!

March 26, 2009

Spring Cleaning Sale!

Our Spring Cleaning Sale is here! Browse our selection of Fall, Holiday and Resort clothing at 50% off the original price. New markdowns from Anna Sui, Ksubi, and Paul & Joe Sister!
Shop sale

March 26, 2009

Spring basics

As the weather gets warmer, the prospect of new spring clothes comes to mind. All you’ll need are a few pieces to freshen up your wardrobe. Being in California, I’ve already put away my winter wool coats. To combat the chill I suggest a cotton trench coat or anorak. Look for ones that are three-fourths in length. Khaki and navy blue are your best bet for colors.

The next item to transform your wardrobe is a pair shoes. Every year at the very beginning of spring, I buy one pair of new sandals intending to wear them through fall. Last year’s pick for me was a pair of brown Old Navy gladiator sandals. I wore them into October and really got my money’s worth out of them. This year I chose the black rubber Givenchy lace up sandals, and have been wearing them ever since they arrived.

Lastly, a little mini dress will do wonders for your morning outfit woes. Choose one that’s just above the knees and has full coverage in the front and shoulder areas. Wear the dress to work with a jacket or cardigan and closed-toe heels or flats. Then wear it around town with your new sandals lots of bracelets and your favorite slouchy bag.

Three items will last you a while. No need for a full closet overhaul. We’ll talk again about more pieces late in June.

March 25, 2009

Fall preview 2009

Hi there! It’s great to be back in the shop. We were on the road yesterday for Fall buying. It was a busy day filled with adventure. We wanted to share some of the pieces we saw with you. Even still, we’re still in the process of deciding. However, the bottom 2 groups are set. We hope you enjoy looking at the sneak peeks. Is there anything you feel strongly about as a yes or no?

Also in this group, we have a wonderful, warm wool coat

March 23, 2009

Gone shopping

We’re on the road on Tuesday for Market. We’re excited to see the offering of Fall Clothing and to share our favorites with you. We’ve been dreaming about the Twinkle by Wenlan Fall 2009 Collection, and can’t wait to see it in person. Josef will resume regular shop hours on Wednesday, March 25th at 11:00 am. Have a great day!

March 23, 2009

Anna Sui watercolor hydrangea dress on sale!

Hello, we wish you a great start to your week, and to kick it off we’ve put the Anna Sui Water Color Hydrangea dress on SALE! We’ve taken 50% off it’s original price. Made in the USA of silk chiffon with silk lining. Knee length, sash belt at waist and sleeveless.
We’d love to see this dress worn now with a plush luxurious winter coat and platform oxfords. As the weather gets warmer, wear it to a wedding with sweet flats or platform espadrilles. At the beginning of winter, we mentioned a chunky cashmere or wool cardigan as one of the season’s must-have items. Wear the dress with your chunky cardigan black tights and black flats. We guarantee you’ll look and feel fantastic in this dress – it’s really special.