Posts Tagged ‘town talk’

November 25, 2008

Josef featured in the local paper

The shop was featured in the San Mateo Daily News under a column called Town Talk. There’s no way to link to the page so here’s the text.

San Mateo Daily News 11/21/2008, Page A26

Armed with a degree in mathematics and a resume that includes a stint at Yahoo!, San Mateo native Felicia Jose is turning her energies toward her first love—designer clothing.
Felicia is pleased to announce the opening of her new shop, Josef Boutique, located at 60 E. Third Avenue in downtown San Mateo. Influenced by girls on the streets of Rome, Hong Kong and London, Jose is constantly scouting out new fashion trends, and has an eye for new designers like Miguel Adrover. Having a very distinct concept for her boutique, Jose researched and sought out newer designers who produced wonderfully contemporary yet classic clothing. Josef Boutique carries lines of clothing by Paul & Joe Sister, Dorothy Lee, Twinkle byWenlan and celebrity favorites, such as Yoana Baraschi and Wren. A long-time admirer of fashion powerhouse designer Anna Sui, Felicia has also included some of her designs into the collection. ‘It’s important for me to select clothing my custom ers will feel unique in whether they wear it out to brunch, work or a party’. Felicia keeps three words in mind when selecting clothing for her store: quality, style and whimsy. This tiny boutique packs a big fashion punch, so stop in at Josef Botique and tell Jose the Daily News sent you. For more information, go to

Copyright © 2008 San Mateo Daily News 11/21/2008