Since opening the shop, the clothes have been getting all the attention, however, there are a few select pieces of jewelry at Josef. There is only one of each jewelry item, so you’ll be one-of-a-kind here in San Mateo if you get your hands on one. The designer, Alisa Taxe of Alisa Michelle, has been designing jewelry for 20 years. The coin necklace concept was inspired by her recent trip to Europe. Each necklace has a meaningful phrase, quote or story behind it. It is intended that the wearer apply the meaning to their daily life as a reminder of what they believe in. The coin necklace featured in the picture has a gold filled chain and says “i am green” ($52).