New arrivals added to our site

We've spent the last couple of days updating our site with all the new Spring goodies we've been getting in the store. We updated the following designer pages:
Steven Alan
Twinkle by Wenlan
Wren

Shop and be merry everyone!

Shop at Josef this weekend

Pictured from left to right: Vena Cava lonely planet tank (275), Vanessa Bruno Athé tunic dress (476), Twinkle by Wenlan treasure box cardigan (165), Steven Alan sam sweater (168)

New in Twinkle Treasure Box Cardigan

Twinkle Treasure Box Cardigan (165)

We think it looks best a little oversized like on the runway with a pair of skinny pants. Happy Thursday!

New arrivals: Twinkle by Wenlan

Twinkle by Wenlan Down Front Sweater (238)
more pics to come soon!

Holiday Cheer

What a great way to end the day. We received a package from Twinkle and inside was this awesome hand-knit chunky Christmas ball! With a 6" diameter, this ornament steals the Christmas decoration show. To get your own hand-knit Christmas ball, visit Twinkle's website.

30 Rock's Katrina Bowden in Twinkle by Wenlan

Katrina Bowden and Alexis Bledel at the Twinkle by Wenlan pop-up shop in New York City's East Village. Twinkle by Wenlan Pearl of the World Dress available at Josef Boutique. Contact us to purchase.

Jessica Stoup of 90210 wearing Wren moto jacket

No need to agonize over your holiday attire. Jessica Stoup of 90210 is wearing the perfect going out outfit! Wren metallic moto jacket worn with a long black tank, skinny jeans, heels and clutch. The outfit is youthful, current, and sophisticated. Did we mention how adorable it looks with the Twinkle pearl of the world dress? Wren metallic moto jacket and Twinkle pearl of the world dress available at Josef.

Arriving soon: Twinkle Holiday 2009

Pearl of the World Dress

Midnight Stroll Dress

Bright Directions Tunic

Wenlan Chia's latest book, Twinkle Sews

When I was at the showroom last month I got a chance to browse through Twinkle Sews. It was sort of like being a kid in a candy store. There were a number of handmade fashions that caught my attention -- quintessential Twinkle! If you're looking for a gift for your budding fashion designer, this book is perfect.

Spooky Twinkle necklace for Halloween

This ghost necklace from Twinkle by Wenlan is so perfect for the season! With a leather cord and 3 ghost pendants, one has Swarovski Crystal eyes, it's sure to be a hit at any party! Twinkle 3 Ghost Necklace available on twinklebywenlan.com.

Happy Friday!

We hope you have a fantastic weekend. We're off to the showrooms down South to bring back more goodies for Spring. On our list to see are Twinkle, Steven Alan, Found Denim, and Wren!

We heart Twinkle!

Movie Starlet Coat (484)

Think Big Sweater (312)

Yesterday we got in our last group of Twinkle Fall pieces. Not pictured is the merino wool/ silk Mixed Emotions Cardigan in black. It's finished like a cute little blazer/ vest combo. Really cute. We're loving all the new pieces. Stop by to check them out!

Shop Fall

Yay Fall!

Our Fall merchandise is now online!

Hi there, we just finished adding some of our best Fall pieces to our online store. We heart what's come in so far. There's still more to come...

Thanks, Alicia, you did a great job modeling today!

Twinkle by Wenlan movie starlet coat

Although it's been very warm here lately, we've started to think about our options for a Fall coat. The Twinkle by Wenlan Movie Starlet coat is set to arrive at the beginning of October. It reminds us of the old Hollywood movies we watched as young adults at The Stanford Theatre in Palo Alto. Wow, and what a coincidence, they're showing The Birds tonight -- this coat would fit right into Melanie Daniels' wardrobe!

New York Fashion Week: Twinkle by Wenlan

New York's abuzz over the excitement surrounding Fashion Week. We tweeted about Anna Sui's show tonight and wanted to share some photos with you from the Twinkle By Wenlan show last Friday. We're in love with the knits and prints and are looking forward to seeing the collection soon. Yay prints!

Fall 2009 Outerwear: Our Picks

Anna Sui Floral Vines Jacket

Paul & Joe Sister Perfecto Leather Jacket

Twinkle by Wenlan Think Big Sweater

Twinkle by Wenlan Fall 2009: new arrivals

Twinkle The Lakeshore Top

Twinkle Triple Falls Top

Duffy in Twinkle by Wenlan

We heart Duffy, and doesn't she look cute in the Sorbet Havana Dress. Love the hat, love the tights, love this girl!

Photo: twinklebywenlan.com

Pieces that will get you through Summer

Now that summer is upon us, we're finding that we're reaching for some pieces more than others. First on our list is a pair of distressed jeans. These are perfect for adding a bit of edge to your look. However, keep the look clean by pairing them with a silk tank or cotton blouse.
Light-weight cotton tops have been great for us in the warm weather. We've been living in the Steven Alan and Paul & Joe Sister cotton tops offered at the shop.
Another staple we've been going back to is a pair of navy blue cotton-linen shorts by Wren. Although we've sold out on them, investing in a high-quality, dressy pair of shorts is a good idea. We've been able to wear them with t-shirts, cotton sweaters and blouses, and they look great with leather flats or sandals.
To balance out the summer separates, a couple of summer dresses are good to have on hand. Dresses are great because they're one-piece outfits and can be worn dressy or casual. Our favorites are the Yoana Baraschi Hippie Slip dress and the Twinkle Hour by Hour dress.
Have a wonderful day everyone!

Dressing for Summer weather

As the weather gets warmer, we sometimes feel our selection in warm-weather clothing is limited. We suggest keeping your outfits simple and elegant like Sienna Miller above wearing a Yoana Baraschi sundress while on the streets. At the store our current favorites are the Wren Navy Shorts with the Wren Inkblot Tee. We also heart the Twinkle Ariel Tank with skinny jeans. Ladies, for the season, the more distressed the better; and while we're on denim, the lighter the wash, the better as well!
For footwear try flat sandals or ballet flats. Wedge sandals also go very well with summer attire. Wedges in tan leather and a statement bag can finish the outfit.
Linen trousers or a great tulip skirt with a summer blouse make up a work-appropriate outfit. If you'd like to be more creative, a sweet sundress with a cotton cardigan will also keep you cool in the office. To keep looking neat, avoid shorts and tennies and cotton shelf-bra tank tops worn by themselves. We hope you enjoy the weather and have a wonderful week!

Books for the crafty and DIYers

Twinkle's Big City Knits: 31 Chunky-Chic Designs by Wenlan Chia
Sew U: The Built by Wendy Guide to Making Your Own Wardrobe by Wendy Mullin

Folding Ideas for Cards & Envelopes by Laurence K. Withers

Happy Monday everyone! We'd like to kick off the week with a little DIY inspiration. We think these books are really fun and beautifully done. We're especially excited about the folding book. We ordered it yesterday from Amazon!

Yay accessories!

Twinkle Vine Belt in Grey Leather

Twinkle Zipper Belt in Navy Blue Leather

Belts. Yep, that's what we got in this week from Twinkle by Wenlan! We have the Twisted Vine Belt (119) and the Zipper Belt (180) available in store. Both are made of crinkled patent leather. The Vine Belt comes in a dove gray, while the Zipper Belt comes in a rich navy blue. These belts are meant to be worn at your natural waist. Size up if you'd like to wear them lower on the hips. On display at the shop, we styled the vine belt with the Steven Alan McCarren Dress. Too cute! The navy belt looks great worn over a tank and a fine knit cardigan with skinny jeans and sandals. Never thought you were a belt girl? These two will make you reconsider.

Weekend guide

On Saturday, April 18th, from 8pm-10pm come checkout the Meet Me Under the Cherry Blossom Art Reception hosted at Sweet Breams in Downtown San Mateo, 220 Second Ave. Artwork by local artists will be featured in the exhibit from April 18 - May 27.

Before the Art Reception stop by Josef to browse our selection of sale items. All sale items are marked 50% off original prices. Our favorites on sale are the hand-painted Daisies Skirt by Anna Sui and the Gator Top by Twinkle by Wenlan. The sale ends soon, so don't miss out!

Twinkle by Wenlan: lover's haze top

Today we're featuring one of our newest tops from Twinkle by Wenlan. It's a silk halter blouse in a black and white graphic print with a tie at the neck. Although, it is worn with the matching shorts in the picture, we think it'll look just as great with our Twinkle With Ease Shorts. For nights out to dinner and drinks with friends, you can wear it with either skinny or wide leg jeans. It looks really good either way. Since it's still chilly, throw your favorite cardigan or leather jacket on over it. To round out the outfit wear your highest alluring sandals and grab your trusty clutch bag.

New at Josef Twinkle Spring group 3

Yay, we love the new pieces that came in today from Twinkle by Wenlan. In the group are 2 tops and one special dress! We have the Circus Act top, a cinder colored jersey knit with a scoop neck and button detail on the fronts of the sleeves. It'll go perfectly with our Found Denim Agatha Jeans or our new Grey Ant Plain Front Bell Jeans. Next is the Lover's Haze Halter Top. Ladies, if you've been looking for a slinkly appealing top, this one's for you. The sides are constructed with overlapping fabric. It has a v-neckline and a tie in the front. The hem of the top is blouson. Wear our Lover's Haze with a black pencil skirt, skinny or even wide and bell leg jeans with killer heels. Our third and favorite piece, we love dresses, is the Hour By Hour Dress. Yes, you can wear it from day to night. At work pair this stunning beauty with a heather grey cardigan and black pumps. For the weekend pair it with your flowery flat sandals, and for night wear it with sky-high strappy sandals or platform oxfords and your favorite beaded or metal mesh evening clutch. All pieces are no fuss and very easy to wear, made of luxurious fabric and have superbly flattering cuts! Don't stay away too long, this group has something for everyone.

Shorts and relaxed tops

The other day in the San Francisco we spotted an enviously chic girl wearing navy blue relaxed shorts and a taupe colored tunic blouse with black suede moccasins. For many, shorts may seem like a challenge to wear, but with the popularity of mini dresses ever increasing, shorts can be integrated into any stylish girl's wardrobe seamlessly. To keep the look sophisticated choose cotton twill, linen and even suiting fabric for your shorts and pair with blouses, not t-shirts. For shoes we recommend leather flats or booties. Our Twinkle by Wenlan With Ease Shorts are perfect for daytime outfits. We love them paired with a number of our tops that we have in the shop. On cooler days you can even wear a merino wool or cashmere cardigan to keep the chill away. Shorts are coming back big time, start looking for a pair for summer now!

Photo: luckymag.com

Gone shopping

We're on the road on Tuesday for Market. We're excited to see the offering of Fall Clothing and to share our favorites with you. We've been dreaming about the Twinkle by Wenlan Fall 2009 Collection, and can't wait to see it in person. Josef will resume regular shop hours on Wednesday, March 25th at 11:00 am. Have a great day!

Twinkle Spring: group 2 at Josef

We're happy to present group 2 of our Twinkle by Wenlan Spring collection. In this group from left to right, we have the Full Bloom Skirt with front scallop detail and 2 back patch pockets. The fabric is a light summer tweed of black and white cotton and is fully lined. It would go great with the Twinkle Ariel Tank and summer flat sandals.
In the middle is the Desk Set Top in 100% cotton with contrasting black collar and tie at neck. The collar is sewn down to create a trompe-l'œil effect. Pair this cute cotton tee with the Found Agatha Wide Leg Jeans and gold drop earrings for the perfect summer go-to outfit.
On the right we have the Paraplus Dress in cinder, which is mushroom taupe in color. The fabric is a rayon lycra blend and has a banded hem, puff sleeves and sash belt at waist. The front pleating and 2 slit pockets makes this body unique. Try wearing it with black ankle wrap sandals and delicate jewelry to create a casual and comfortable everyday look.
All the pieces from Twinkle's group 2 are wonderful entry level pieces that will allow you to dress casually, but to the nines.
We hope to see you this Saturday for our Shopping Event benefitting the Family Service Agency of San Mateo County. If you attend from 11am to 6pm, these pieces will all be 10% off. We'll have mini cakes, music and a fun day of shopping!

3 spring clothing essentials

If you're like us, you probably have a budget in mind when buying clothes for a new season. Spring clothes are arriving and there will be a lot of choices. We have a few suggestions for you to freshen up your wardrobe. If you're spending money on clothes, make sure they're pieces that will carry you throughout Spring and Summer. You'd be surprised at how certain pieces can update your current collection of clothing from past seasons.

1. Buy 1 new pair of jeans. Whether they are skinny or straight leg, bootcut or trouser style, a new pair of jeans can change the look of your current t-shirts and blouses. We suggest our Found Symone and Agatha jeans. Do you have an old graphic tee that you still love to wear? Wear it with one of the Found jeans, brown leather sandals, gold bracelets and your favorite pair of sunglasses. This outfit can be your go-to outfit for the season.
2. To stay current, buy a top from the newest collection of your favorite designer. Every season designers have a new theme for their collections. Treat yourself to one of their signature pieces by getting a top. Tops are easy because your can wear them with the jeans, shorts, and skirts you already have. We suggest our Twinkle by Wenlan Ariel tank. Wear this cute little cami blouse with a khaki cargo miniskirt, heeled peeptoe booties and a long gold chain charm necklace for an easy date outfit.
   
3. 1 cute sundress will get your through the more dressy occasions of Spring and Summer. Wear it to bridal and baby showers, weddings, special dinners, religious celebrations and birthdays. Our Paul & Joe Sister Vienne Empire Waist sundress will work for all of these events. For chilly evenings wear a fitted cream cardigan. The dress works with both heels and flats!
   

We hope this helps you the next time you're out and about shopping. Remember, less is more!

Crazy for Mad Men

Since hearing Matthew Weiner, creator and producer of the television series Mad Men, on NPR's Fresh Air last summer we've been hooked and eagerly awaiting the third season. Mad Men follows the lives of highly competitive men and women on Madison Avenue in New York during the early 1960's. The story is intriguing, complicated, and at times amusing. We were dedicated viewers after Episode 1. In the show, the men, women and families lived a much more sophisticated and elegant life. Women dressed up and men wore suits.
Mad Men has not only influenced home and office interiors with authentic Mid-Century Modern furniture and housewares, but it has also influenced the revival of the hourglass shape. The dresses and silhouettes of Peggy, Joan and Betty remind of us our new Twinkle by Wenlan Nicely Tied Dress. See our model Ashley in the Twinkle dress below. Very Joan, no?


Top photo: blogs.mysanantonio.com and Photo of Ashley: Edward Ho

Paul & Joe Sister Spring: in-store now!

Hope everyone's weekend is going well. We just wanted to share our new Paul & Joe Sister Spring clothes with you. From left to right: navy paris trench, phoenix print gwen blouse, and beige zeph sweater. The paris trench is fully lined and would look great with the gwen blouse, jeans and flats. We really love the fit of the zeph sweater. It's long, and we suggest wearing it loose to get that boyfriend sweater effect. Both tops look fantastic with the Magic Shorts*. Mix and match these great seperates from Paul & Joe Sister, and you'll be set for the entire duration of Spring and even Summer!

*The Magic Shorts are called so because we've discovered, through the help of Tiny and Tasty, that they look really good with every top we have in the store. Now isn't that amazing?

Twinkle ariel tank: wear it now, then later

We love this cute little tank that just came in from Twinkle by Wenlan. Doesn't it look great with Dorothy Lee's ruffle panel cardigan? So we figure you can wear it now in winter with the cardigan and your cool girl jeans with flat knee boots, and then in the summertime with light ankle length skinnies and booties. What we love about this blouse is the mix of patterns from the navy, pink, yellow and green floral print to the black and white gingham print on the buttons. It also has a flirty little train in the back center. This blouse is absolutely perfect to wear on your upcoming Valentine's Day celebration as well!

Josef behind the scenes

Happy Monday everyone. Over the weekend we had another photo shoot for our Anna Sui and Twinkle by Wenlan Spring Collections and now they are up on our site! We added 4 new Twinkle pieces and 6 new Anna Sui Pieces. If you're a prints girl, you'll love them all as we do. Or, if you're looking for 1 special piece for the season, we're sure you'll find something from our new offering. They all are made of fun and flowy fabric, and the tops look great with dark or faded jeans. We can't wait for the weather to heat up, these pieces are the perfect addition to a warm weather wardrobe!

Josef: weekly roundup

• We are very excited to share our first Spring delivery from Twinkle by Wenlan! Pictured above are the Peace and Harmony blouse in coral-red and white, the Ariel tank in black, navy and pink, the Whisper at Twilight dress in ebony, and the Nicely Tied dress in black and white. We're working on getting them on our online store, so check back soon!
  
• This week our selection of Yoana Baraschi clothing was further reduced to 60% off. There are some great fall pieces that are fun and flirty.
• Save the Date for the Downtown San Mateo Art Walk on February 19th! The festivities will start at 5pm with a fashion photoshoot featuring clothes from Josef! The walk will take place on South B Street between 1st and 3rd Avenues. There will be wine, fashion, and music, then stop by our table at Gators to show your support! See you there.

Have a terrific weekend!

Twinkle short-sleeve shawl cardigan

Hope you had a greet weekend. Today we're featuring Twinkle by Wenlan's shawl cardigan from her pre-spring collection. The striped shawl is attached to the sweater and has a generous length to wrap around your shoulders and neck. It's made from 100% viscose. We love how it's styled with a neutral colored skirt and open-toe booties. Wenlan Chia has a great eye for color and innovation, and this cardigan is proof. If you're looking of one unique piece of the season, we highly recommend this one!

Twinkle LBD on sale!

This post is for all you Twinkle fans. Just wanted to let you know that the Twinkle Slow Turn dress is on sale now at 40% off. I managed to get the back of the dress in the reflection of the mirror, however, if you want to see it in more detail, click here. You can wear this dress year round - it's very Audrey Hepburn in Breakfast at Tiffany's. As my friend from high school recently told me, if you get a dress you love now, an occasion will present itself.

Twinkle woven top for winter through summer

This white viscose top from Twinkle by Wenlan will be amazing for Spring and Summer. Imagine wearing it with dark skinny jeans and sandals or with a cute mini skirt and flats. The woven detailing is exquisite. It has a relaxed and flowy fit, so if you're going to start with one summer basic, this white shirt will do perfectly. Too cold to wear now? Nonsense. Where it with dark jeans, your wool peacoat and knee boots. Wear it now and then later!

Twinkle woven top ($330) worn with Twinkle cuffed shorts ($242) and Alisa Michelle "It will happen wait for it" silver necklace ($50).

Twinkle by Wenlan pre-spring 09 at Josef

Twinkle's gator blouse along with 3 other items arrived yesterday. It's made of 100% silk and has a multi-color alligator print all over. It has a deep v-neck and hits well below the hip ($260). The blouse looks great with dark denim and black. Wenlan Chia also carried the alligator motif in her Twinkle Living line. Now that's living a coordinated lifestyle. Enjoy your afternoon.