Back from New York

We had a great time in New York this past weekend. It was so much fun visiting all the different neighborhoods. We had an even better time visiting the showrooms. While there, we saw 2 new lines for the store. Stay tuned to see who we picked up for the Spring and Summer 2010 season!

Last days of summer - Sale ends on Monday

Sale ends on Monday, August 31st

Transition into Fall

Twinkle Lover's Haze Top and Grey Ant Plain Front Bell Jeans

This time of year is a little awkward because of the weather change. Lately, we feel like only wearing Fall clothes, but the weather's still warm. To help you transition into fall, we've put together a mini collection of clothes that will help you get through the rest of summer. Enjoy!

Sneak Peak: Josef Summer Sale

Happy Friday! We wanted to give you a sneak peak into tomorrow's sale. Yoana Baraschi Belle Lace Top on sale tomorrow (149). Have a great work day and see you tomorrow.

Pieces that will get you through Summer

Now that summer is upon us, we're finding that we're reaching for some pieces more than others. First on our list is a pair of distressed jeans. These are perfect for adding a bit of edge to your look. However, keep the look clean by pairing them with a silk tank or cotton blouse.
Light-weight cotton tops have been great for us in the warm weather. We've been living in the Steven Alan and Paul & Joe Sister cotton tops offered at the shop.
Another staple we've been going back to is a pair of navy blue cotton-linen shorts by Wren. Although we've sold out on them, investing in a high-quality, dressy pair of shorts is a good idea. We've been able to wear them with t-shirts, cotton sweaters and blouses, and they look great with leather flats or sandals.
To balance out the summer separates, a couple of summer dresses are good to have on hand. Dresses are great because they're one-piece outfits and can be worn dressy or casual. Our favorites are the Yoana Baraschi Hippie Slip dress and the Twinkle Hour by Hour dress.
Have a wonderful day everyone!

Dressing for Summer weather

As the weather gets warmer, we sometimes feel our selection in warm-weather clothing is limited. We suggest keeping your outfits simple and elegant like Sienna Miller above wearing a Yoana Baraschi sundress while on the streets. At the store our current favorites are the Wren Navy Shorts with the Wren Inkblot Tee. We also heart the Twinkle Ariel Tank with skinny jeans. Ladies, for the season, the more distressed the better; and while we're on denim, the lighter the wash, the better as well!
For footwear try flat sandals or ballet flats. Wedge sandals also go very well with summer attire. Wedges in tan leather and a statement bag can finish the outfit.
Linen trousers or a great tulip skirt with a summer blouse make up a work-appropriate outfit. If you'd like to be more creative, a sweet sundress with a cotton cardigan will also keep you cool in the office. To keep looking neat, avoid shorts and tennies and cotton shelf-bra tank tops worn by themselves. We hope you enjoy the weather and have a wonderful week!

Yoana Barschi Summer infusion!

Boho Nomad peasant top

Boho Nomad lounge dress

Today we got in some beautiful Yoana Baraschi pieces. We just unpacked them and couldn't wait to share them with you! We'd pair the top with either blue or white denim for those hot summer days. Also, you can wear it as a coverup to the beach.
We're also really enjoying the dress. It's not something we'd gravitate to normally, but it's fantastic with flats or flip flops and a cute cardigan - the ultimate no-fuss summer outfit!

Enter Anna Sui

We love Anna Sui's designs. Her prints, fabrics, cuts and detailing are truly amazing. Her clothes are definitely one of a kind. For Spring and Summer we've brought in lots of dresses, tunics and blouses. We even have a cute drawstring mini skirt in khaki. However, we also have cotton t-shirts. This really excites us. True to form, they are appliquéd, embroidered, and pom-pomed out! The best part is their price! For a bit of luxury treat yourself and enter into the world of Anna Sui!

Left to right:, rosebud plaid tee (119), embroidered argyle tank (88), circle venise tee (75)

Yoana Baraschi Summer in store now!

Since we've opened in Menlo Park, we've been a little busy. However, we finally had a chance this morning to take pictures of our new Yoana Baraschi Summer dresses. On the left is our 80's Marrakesh Tee Dress, and on the right is our Massai Dress. They work for just about any summer occasion. The dressy of the two is hands down the Massai dress in ink. Wear it in the evening with special summer heals to a destination wedding or out of town conference dinner. We think the Marrakesh dress would look fantastic with flats or flat sandals for a garden wedding or even a rehearsal dinner. They've been getting a lot of attention - they're really amazing!

Katie Holmes in Wren

Katie Holmes was photographed yesterday wearing a Wren dress and cardigan. We love Katie's style, especially when she's dressed casually and running around town with Suri. Shop our selection of Wren Spring and Summer clothing to master your casual style like Katie. Happy Friday, it's going to be hot this weekend. Try to stay cool.

Photo: justjared.buzznet.com

Dressing for warm weather

Anna Sui Spotted Horses Dress available at Josef Boutique, San Mateo

With the warm weather in full effect, we wanted to share some summer dressing tips to keep you cool and looking stylish. If you're in an office, a summery skirt made of linen or cotton in khaki or navy will do the trick. We like full minis and straight pencil cuts for skirts. To complement your skirt, invest in an embroidered or floral tunic blouse and wear it tucked in or out. For more casual occasions try a sleek pair of skinny jeans and a perfectly relaxed fitting t-shirt. Embellish the casual outfit with a stack of bracelets, thread or metal, your favorite pair of sunglasses, and studded or metallic sandals. On those really hot days, your best bet is a knee skimming, thin-strap sundress or a mini sheath style dress. You can wear either dress with ankle wrap platform espadrilles - they're our latest obsession. The outfits in this post would also make a very good mini wardrobe for a spring or summer excursion to a destination of your choice. (We're thinking Barcelona!)

Photo: style.com

You're so evil to me

One of our most delightful customers told us that we're so evil to her this afternoon. It's been a while since she was last in the shop, and after perusing all of our new Spring and Summer clothing those were the words she was so compelled to say. We heart our selection too, LP, and thanks again for shopping with us today! We've taken "you're so evil to me" to mean I love all the clothes in here, but I can't buy them all, so now I must set them free. The old saying, "if you really love [something], set it free" is so very true.

In other news, our Wren Summer 2009 collection hit the store today! It's really amazing. We got in a 100% organic cotton tee with a golden peace sign adorning the front, a lined striped linen full mini skirt, a 100% cotton celestial embroidered cotton tank dress (see photo above), and a 100% silk sketch print dress in sunrise. Admiring the pieces will transport you to a tropical island or the French Riviera instantly! For an abbreviated mental break, stop by Josef to enjoy the new Wren Summer 09 clothing. Have a terrific weekend everyone!