New arrivals added to our site

We've spent the last couple of days updating our site with all the new Spring goodies we've been getting in the store. We updated the following designer pages:
Steven Alan
Twinkle by Wenlan
Wren

Shop and be merry everyone!

Shop at Josef this weekend

Pictured from left to right: Vena Cava lonely planet tank (275), Vanessa Bruno Athé tunic dress (476), Twinkle by Wenlan treasure box cardigan (165), Steven Alan sam sweater (168)

New-ish in Steven Alan Spring!

Braided tank (168)
Izzy top (158)
Boyfriend pullover (158)

Sightings of things we have in store

Nashelle Initial Rings featured in Lucky, April 2010

Steven Alan Boyfriend Shirt on Steven Alan Robertson employee, Emily

Steven Alan Spring has arrived!

Bijou Shirt (198)

Oversized Cardi (188)

Reverse Seam Shirt (188)

Sam Sweater (168)

Boyfriend Shirt (158)

All items available in sizes: Small, Medium and Large

Steven Alan Spring 10 Arriving soon

Selected styles will be arriving later this week. Check back soon to see our picks. Happy Monday everyone :)

Steven Alan just in

Come and visit the store to see all the good stuff we got in from Steven Alan today. In the group are 2 reverse seam shirts, a cotton/cashmere navy and brown striped sweater and the la jolla silk tee in a black and cream graphic floral print. They'll be up on the site soon!

8 minutes of Steven Alan goodness

Steven Alan Spring 2010 Presentation. Click here to watch.

Pieces that will get you through Summer

Now that summer is upon us, we're finding that we're reaching for some pieces more than others. First on our list is a pair of distressed jeans. These are perfect for adding a bit of edge to your look. However, keep the look clean by pairing them with a silk tank or cotton blouse.
Light-weight cotton tops have been great for us in the warm weather. We've been living in the Steven Alan and Paul & Joe Sister cotton tops offered at the shop.
Another staple we've been going back to is a pair of navy blue cotton-linen shorts by Wren. Although we've sold out on them, investing in a high-quality, dressy pair of shorts is a good idea. We've been able to wear them with t-shirts, cotton sweaters and blouses, and they look great with leather flats or sandals.
To balance out the summer separates, a couple of summer dresses are good to have on hand. Dresses are great because they're one-piece outfits and can be worn dressy or casual. Our favorites are the Yoana Baraschi Hippie Slip dress and the Twinkle Hour by Hour dress.
Have a wonderful day everyone!

The Steven Alan Show

This summer all we want are Steven Alan clothes. Walking around town in the warm spring breeze wearing the McCarren Dress with a medium width leather belt and gladiator sandals seems to be the perfect outfit for any casual occasion. We also love the Buoy Top, the Ksubi Mac Jeans cuffed and tan wedge sandals as another warm-weather outfit. In fact, all our SA blouses look fantastic with the Macs. For weekend trips to Vegas, the Paige Top is just right. Lastly, for dressier occasions like weddings, showers and birthday parties, the Soma dress will go far with flats, heels, sandals and even booties. Accessorize with a mini shoulder bag, drop or hoop earrings and a flashy men's size watch. If you only buy 3 or 4 items this season, consider pieces from Steven Alan's Spring Collection. Happy Friday everyone!

Lucky Hope

Hope Greenberg, Fashion Director of Lucky Magazine, was featured last week in Luckymag.com's Cute Outfit of the Day wearing the Soma Dress by Steven Alan. We love it too! She wears it with a leather jacket, black tights, flats and a scarf. This dress is fantastic because you can wear it in cooler weather like she does, and then when it's warm during the summer. The red/multi floral print is a real standout. Made of 100% silk and in the USA. Once you see it, you won't want to pass it up!

Hot to Cold

Spring is a confusing time for the weather. One minute it's sunny and warm, and the next minute it's breezy and chilly. We recommend building your spring wardrobe with layers. Start with fine knits in cashmere, cotton or silk. We recommend just a couple of long and short sleeve tees and tanks in those materials. After the knits, you can start looking for the pretty Spring/Summer blouses. We suggest getting at least 2 special blouses in a pretty floral or bold graphic print. The third layer will be your outerwear. We love cotton coats for Spring and your options are endless. Try a cotton blazer, short belted jacket, short or full length trench, or anorak.
As for bottoms, shorts, jeans and skirts are the obvious choices for springtime bottoms. When you shop for tops, make sure they look great with all three options. If you can mix and match your Spring purchases, you'll have an easy time getting dressed in the morning.
Add punch to your outfits with accessories. Spring accessories are a great way to experiment with color, texture and pattern. Bags, shoes, and jewelry seem like less of a commitment to the unknown. They also help your ease into a color you've always wanted to try, but never brave enough to buy in a dress or top. The most well dressed women always have an appropriate, chic outfit for the weather conditions and their age. Hope you enjoy these easy springtime dressing tips!

On Molliee: Steven Alan Cabana Jacket, Wren Inkblot Tee, Wren Navy Shorts. All available at Josef Boutique, San Mateo.

Casual style for under 200

We love our Paul & Joe Sister Grizzly Jeans paired with our new arrival Steven Alan Buoy Top. The look is relaxed, but still very chic. Instead of grabbing your normal blue denim jeans go for color! If you're afraid the periwinkle blue is too bright, the navy and white stripes of the tee temper the hue. Wear the outfit to the movies, out shopping, or to the first bbq of the season. Don't forget your gold-framed aviators and flat sandals. We wore the outfit with our trusty suede moccasins. The jeans are a steal at $69. They're bootcut stretch denim. The tee is a treat for yourself at $98, available in store.

Note: Girls, the jeans run tight in the thighs.

Steven Alan Lavender/Ivory Stripe McCarren Dress

Happy Friday, folks! Are you having some difficulty finding the Steven Alan McCarren Dress in the lavender and ivory stripe? We're happy to share some great news with you. We have it in stock in all sizes (P through L). If you've looked on the Steven Alan site with no success, look no further because we have it! To see more details on the dress click here.
This dress can be worn to work with a cardi and belt. It can also be worn casually with your favorite weekend shoes and large-frame sunglasses. Either way, the dress is easy on fit and on the eyes. Enjoy the warm weather this weekend!

Steven Alan Spring 2.28.09

Here's a sneak peak at our selection of Steven Alan Spring! From right to left: Paige Top - steel blue/gray double gauze body, with crochet straps and racer back; McCarren Dress - violet/white stripes, shirt dress style; Kensington Shirt - rainbow stripe and tie at neck; Double gauze reverse seam shirt - gray oxford style. When the clock strikes 12 (EST), be sure to visit the site and click the Steven Alan link on the left. You'll find full descriptions, pricing information and our standard 3-shot view of the front, back and side. Our favorites from this group are the Paige Top and the Reverse Seam Shirt! See you at midnight.