Sometimes I can't help but feel like this...

Full episode embedded | 21:50 minutes

A model for business

We celebrate birthdays here with Sprinkles cupcakes. It was just recently that I had been to my first Sprinkles store. I was very impressed with the merchandising and of course with the product, the cupcake themselves. It got me wondering about the origins of the business idea and founder. After searching online, I came across a small article on Candace Nelson. It's a pretty amazing story, so I thought I'd share a few points with you. If you're an aspiring entrepreneur, take Candace's strategies to heart.
Idea: Candace had a product that was unique and since the cupcakes were based on recipes she developed, she had full creative control.
Location: the first Sprinkles store is located in Beverly Hills, CA (premium desserts in a premium neighborhood).
Presentation: Anyone can identify a Sprinkles cupcake by the ubiquitous concentric circle logo. Being consistent with your branding helps to create a lasting memory of your product. Also, each Sprinkles store has a very similar in look-and-feel, and above that, they are immaculate. The retail spaces are small and efficiently designed. Once again, the design of the retail space ties back in with the cupcakes.
We encourage you to keep thinking about your business ideas and hope you succeed. Cupcakes are a very relevant subject for Valentine's Day, so have a great one!